Holy Idea Tees
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"I hope to show a man people can emulate and use to improve the state of their hearts"



Hello friend! My name is Chris and I started Holy Idea Tees because I believe prosaic T-shirts have the potential to do something truly spectacular. They are one of the most popular forms of self-expression, and thus can be used to spread a very real message of love, hope, faith and peace. My idea (my “Holy Idea” if you will) is to modernize Jesus and make him more “current”. 

All the actions Jesus performed 2,000 years ago still have meaning today. However, if he was here today, he’d probably wear Levi’s, have a cell phone and would likely turn water into Hefeweizen or some kind of artisanal whiskey.

With this modern-day Jesus, I hope to re-introduce the love He showed and make it real again. These tees will start a dialog on His life story. I want to make Jesus relevant. What would He look like if He came now? What would He wear? How would His life story have played out? The answer is: much the same way it did 2,000 years ago, but in much different surroundings.

My dream is to create a movement. I want the world to benefit from identifying with a man who isn’t unreachable. I grew up in a church where I was always intimidated by a Jesus immortalized in stained glass and bible stories. I couldn’t identify with him because he lived in a different time, dressed differently, and talked differently.

With these T-shirts, I hope to show a man people can emulate and use to improve the state of their hearts. I feel like the world needs a lot of that right now.



On August 1, 2014 I left the corporate world behind and started Holy Idea Tees. I was following my heart and relying on my belief that I would be taken care of if my intentions were pure. I didn’t know exactly where it would lead, but I knew I was being led to do more with my life than getting lost in the shuffle and working for “the man”. I launched the business by selling old T-shirts from thrift stores, estate sales, garage sales and anywhere else I could find them and selling them on eBay, Instagram and Depop. While this was a good introduction to the world of business and sustained my family’s lifestyle, I knew I wasn’t doing exactly what I was called to do. I was hiding behind the simplicity of re-selling old tees instead of creating my own.

So I finally went all-in on the original idea I had when I started the company: modernizing Jesus. Whether you’re religious or not, you have to believe He exemplifie love in the flesh. Unfortunately, in a world where seeing is believing, the events of 2,000-plus years ago have become opaque and antiquated. It is because of this that Holy Idea Tees is trying to modernize Jesus’ face and style. What would He look like if he lived today? Maybe he’d wear jeans, have a cell phone and ride around on a hoverboard! Perhaps He’d play video games, order pizza for everyone and compete in your fantasy football league!

T-Shirts are a simple medium yet one of the most popular forms of personal expression. With them, I hope to re-introduce Jesus to modern culture and make Him real again.